Buy One Get One Free: When McDonald’s Campaign Unraveled On a Grand Scale
5 min readNov 21, 2021
Lessons in poor planning, management and leadership.
Long before personal fitness and exercises really became a thing in the United Kingdom, fast food was the dominant power on Britain’s high street.
Back then in the 1990s, there wasn’t a week where there wasn’t an opening of a McDonald’s branch in and around…