JME spent his university loans (studying digital design) on two main things — his mum’s rent and personally making Boy Better Know CDs and merch. In his autobiographical song ‘96 of My Life’, he says the following: ‘I spent student loan on Mumzy’s rent/Didn’t buy no books, but money well spent/Off to Uni I went with no P’s, I had to do my first year again (…) After man paid the student fees, I went to Jetstar and pressed my CDs/Boy Better Know editions 1 to 3, man just about scraped a degree’. This level of sacrifice is astonishing, and nothing changed once Boy Better Know became successful other than the size of their audience.