It is that special time of the year. The time to show our unrequited love and affection for that special someone.
The time to splash the cash, despite the fact that there’s so little of it and not forgetting the fact that we are considerably poorer today than we have been in a very long time.
But for those in the business of selling flowers, chocolates, and the rest of the appurtenances connected to the 14th of February have never been bothered with our economic circumstances; they just want us to part with what little we have.
And guess what?
We have made it so easy for them.
Everywhere I go, I see people splurging on gifts for their significant other, leaving me wondering if these difficult times have eaten away at our critical faculties and left us unable to decide what’s important and what isn’t.
I, for one, won’t be partaking in the business of buying gifts for anyone. These are highly precarious times, economically.
I state this because, despite my best efforts, I have never broken into the echelon of the super earners in this space and my articles haven’t caught the eye of those closest to Ev Williams or the algorithm for that matter, which essentially means that I am still counting the pennies, month in, and month out. If I were one of those writers earning several thousands a month, the tone of this article might have been quite different altogether.
My economic circumstances provide the perfect excuse for not indulging in what is to all intents and purposes, the rampant commercialization of what makes us truly human.
And it is the hatred of the commodification of our emotions and the remorseless exploitation of our vulnerabilities that all would be readers of this article should have at the back of their minds, when pressured to spend.
For if love was all that truly mattered, money should really take a back seat and those over priced gifts and merchandise should never exist and people going broke for that one day of the year should never happen.
But hey, the one thing I have learnt in my years on earth is that human behaviour is profoundly difficult to predict. Which has led me to ask: do people still celebrate Valentine’s day?