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Elon Musk Vs The Twitter Board: Cui Bono?
Who wins the power struggle and what’s next?
To those who thought that the world’s wealthiest man would be content with a seat on the board after purchasing 9.2% shares of Twitter must be high on the cheapest crack available in the world.
It is inevitable that Elon Musk will take over the Twitter board as majority shareholder in the coming days, weeks and months and with this in place, will go ahead to implement far reaching reforms.
Despite supportive noises from the erstwhile CEO — Jack Dorsey and the current boss — Paragra Agrawal —We knew that it was a matter of time before the declaration of war was made once the announcement of his acquisition of shares became public.
Declaration de guerre?
Yes indeed.
And this became eminently clear when Musk declined the invitation from the CEO to join the Twitter board, earlier today, thus putting him at odds with fellow shareholders and increasing the tantalizing prospect of a full takeover.
Just as our protagonist is well known for the size of his ego, he is also famous for his disruptive instincts and those instincts have come to the fore in recent weeks.
So what happens next?