… as writing amazing headlines that even people who want to avoid your work will accidentally click. We will explore using overfamiliar monikers such as ‘my friends’ or ‘dear readers’ within your work — A technique designed to offset the bleak Nietzschean paragraph that will instantly follow with an underhand bit of chirpiness.
How people still read the nonsense that he writes is simply beyond me!
Who do you blame, the writer or the readers?
Can't people see beyond the apocalyptic crap being repeated every week?