Did Zuckerberg really decide to change the name of his company and pursue the idea of a virtual world because he thought history was once again on his side, or was he simply running away from the catastrophe of Facebook’s downfall? Instead of creating a metaverse as such, his goal was to create a closed platform, controlled by him, where users have to accept his terms and conditions, and where whoever wants to build something has to come to some kind of agreement.