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The Greatest Book You Will Ever Read on Creativity
A short review of a work of literature that will change your life forever.
For those of us in the content creation industry, the quality of our output is entirely contingent on the levels of inspiration coursing through our veins or brains.
Creativity is our only and greatest currency.
Without it, we are grasping at straws.
When you read some of the finest writers in this space, we are drawn to their dexterity with words and much more importantly- their creative flair and imagination. And this is certainly true for venerated writers in the literary space such as John Grisham, Margaret Atwood, Chimamanda Ngozi Adichie and Arundhati Roy.
And like most people, I am keen to produce decent material, all the time, every time and whenever I fail to do so, I engage in self-flagellation.
But I stumbled on a truly phenomenal book which was written by an English creative director who’d worked on both sides of the Atlantic, which in my view has touched on every facet of creativity imaginable.
Are you a business leader looking to grow your enterprise or are you a political leader seeking to access previously unavailable funds to solve an age old problem?