To Succeed on Medium, One Has To Be a Lot More Like McDonald’s and a Lot Less Like Lamborghinis
The Quality vs Quantity Conundrum
There’s an extraordinary war of attrition going on the pages of Medium.
It is earth shatteringly brutal and it’s threatening to sweep everything in its wake; It is the war for eyeballs.
What’s interesting here is that reading and applying Sun Tzu’s Art of war won’t do you any good here. Nor will Clausewitzian philosophy for that matter.
Why?
Because the rules of engagement are quite simple.
Write.
Write all the time, every time.
And if you are intent on being seen and read, then you have to write across various disciplines and market your content across a number of social media outlets too.
It is all about mass production.
It is the McDonald’s paradigm; it counts for everything here.
Back in past life as a fresh faced teenager (yes, I was fresh faced once)in the 1990s, I worked in a number of McDonald’s restaurants across North and West London.
During that time, I learnt the requisite skills needed to mass produce Big Macs, Quarter Pound Cheese and Chicken sandwich burgers…