Twin Black Brits are Silicon Valley’s Latest Unicorns

Adebayo Adeniran
3 min readOct 3, 2021

The Kent-Braham brothers are redefining what it means to be a “Tech bro” in 2021.

The Kent-Braham Twins courtesy of 247 News around the world.

The definition of a Unicorn for the uninitiated is as follows:

In business, a unicorn is a privately held startup company valued at over $1 billion [2] The term was first popularized in 2013 by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures.

Over the past few years, we have come to associate the likes of Stripe, Byte Dance, SpaceX, Klarna, Reddit, Telegram as well as the likes of Uber and Air b’n’b with the term Unicorn, even though the latter two have since gone public and the word isn’t strictly applicable to them anymore.

We have also come to associate these organizations, rather implicitly and sometimes explicitly with a certain demographic, gender and nationality: white males and mostly Americans.

Here in the United Kingdom, according to national statistics, the chances of being an identical twin is three in 1,000 and the chances of starting a business being worth a billion dollars is one in 2,500.

And yet, given these somewhat insurmountable odds, identical twin brothers, Alexander and Oliver Kent-Braham have built an organization valued at over 1 billion dollars.

What is the name of their organization and what is it that they do and how did they get to this point?

Marshmallow is a car insurance firm which was founded in 2017, which deploys the latest software to get the very best deals for groups of people, who have had to pay exceedingly high premiums in times past, such as young inexperienced drivers, expats and recent immigrants to the Great Britain.

The intrinsic value of Marshmallow is simply down to the technology it uses which has helped it gain the competitive advantage over household names which have been selling insurance in the UK for several decades, such as Admiral and Direct Line.

Their disruption of the highly lucrative business of insurance has seen them grow in the last year alone from 13,000 to 50,000 subscribers. This is such a phenomenal achievement given the stranglehold of the big boys and the near saturation of the market.

Adebayo Adeniran

A lifelong bibliophile, who seeks to unleash his energy on as many subjects as possible